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"Two other national home builders have rolled out a strategy in metro Atlanta aimed at another group of transient buyers, retirees. Both Pulte Homes, through its Del Webb division, and Levitt Corp. brand Levitt & Sons have launched a series of communities designed to appeal to "active adults," affluent retirees over age 55 who want to live in a community designed around recreation and leisure activities.
Pulte, in particular, has invested heavily in metro Atlanta with Del Webb communities at Lake Lanier and Lake Oconee and its signature Sun City design in Spalding County south of Atlanta. When first introducing Del Webb in the Atlanta market, Pulte executives predicted that Georgia will become as strong a magnet for retirees as Florida.
With the looming retirement of the baby boom generation, Del Webb is positioning itself as a leader for housing designed to appeal to the healthiest, most affluent generation of home buyers in history."
1 comment:
I've been in the Atlanta area since '89 and still thoroughly enjoy the area. It's a great place to live, work, AND retire, so it's been great to see the introduction of the active adult communities to the area. I've visited quite a few of these communities now with my PlannedSeniorhood.com website, and I expect the Atlanta area, as well as other Georgia communities, will continue to see a growth in that market.
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