In today’s real estate home buyers market, how can sellers make their home stand out among the others? Price is what will sell your house above any other single factor. But where is the threshold between pricing it to sell today and giving it away? Only someone who is on top of the market can really know that. There is a certain amount of subjectivity to pricing some properties but for the most part, it all boils down to comparable properties.
Someone once used this as an analogy, if you could buy a dollar bill for 90 cents on one side of the street and across the street they were selling them for 85 cents, which dollar would you buy? Now we all know it’s not that simple but the concept is the same.
REALTOR® Magazine Online has a great article giving 7 tips for selling your house today. They report the number one tip as “Don't overprice your property”. I wholeheartly agree! An over priced house will only help your competition. Overpriced houses are used by most real estate agents to sell the features or price of another property. I am as guilty as the next guy when I have said something like “remember the house on Elm Street? It had ______ and was $10,000 less than this house”. If you are serious about selling your house today, you need to be that house on “Elm” street, not the one being used to sell it.
The number 2 item was”Set your price to show up in Web searches”. This is such a key strategy that I am always trying to accomplish. Because over 80% of home buyers start their search online, you want your house to fall within as large a search criteria as possible. Location and price are the main search criteria that people key into and price is the only one you can control. Let me help you determine the best price that you can get today for you home. I will make sure that as large an audience as possible will see it in the best possible light.
Michael Bradford
770-862-8002
Cherokee County Georgia Real Estate Specialist
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